📚We notice things already primed in memory or repeated often

Ontology modules

• Availability heuristic

• Attentional bias

• Illusory truth effect

• Mere-exposure effect

• Context effect

• Cue-dependent forgetting

• Mood-congruent memory

• Frequency illusion

• Baader-Meinhof Phenomenon

• Empathy Gap

• Omission bias

• Base rate fallacy