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description: Ontology modules
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# We notice things already primed in memory or repeated often

* [Availability heuristic](we-notice-things-already-primed-in-memory-or-repeated-often/availability-bias)
* [Attentional bias](we-notice-things-already-primed-in-memory-or-repeated-often/attentional-bias)
* [Illusory truth effect](we-notice-things-already-primed-in-memory-or-repeated-often/illusory-truth-effect)
* [Mere-exposure effect ](we-notice-things-already-primed-in-memory-or-repeated-often/mere-exposure-effect)
* [Context effect](we-notice-things-already-primed-in-memory-or-repeated-often/context-effect)
* [Cue-dependent forgetting](we-notice-things-already-primed-in-memory-or-repeated-often/cue-dependent-forgetting)
* [Mood-congruent memory](we-notice-things-already-primed-in-memory-or-repeated-often/mood-congruent-memory)
* [Frequency illusion](we-notice-things-already-primed-in-memory-or-repeated-often/frequency-illusion)
* [Baader-Meinhof Phenomenon ](we-notice-things-already-primed-in-memory-or-repeated-often/baader-meinhof-phenomenon)
* [Empathy Gap](we-notice-things-already-primed-in-memory-or-repeated-often/empathy-gap)
* [Omission bias ](we-notice-things-already-primed-in-memory-or-repeated-often/omission-bias)
* [Base rate fallacy](we-notice-things-already-primed-in-memory-or-repeated-often/base-rate-fallacy)&#x20;
